Audi A1 1.4 TFSI Ambition

There are those cars that make you wonder who on earth the target customer is and then there's the Audi A1. I know the typical customer for this car pretty well because it's me. Somebody who appreciates a smart looking car, isn't afraid to put their hand in their pocket for it but doesn't need something so big that it becomes unwieldy. I'm looking for something quietly stylish and I while I'm fully aware that underneath the pretty styling sits the underpinnings of a Volkswagen Polo, I'm prepared to play Audi's game and pay the premium. This corner of the market has boomed in recent years with all manner of choices available to the customer who wants something a little more chic than the run of the mill hatch. The MINI has proved the cornerstone of this market, but Alfa Romeo's MiTo, BMW's 1 Series and even Lexus's hybrid CT200h all offer something for the motorist looking for the proven residuals of a premium badge in a compact package.